Playing It Forward

Playing It Forward is a unique music series produced by Robert Downey Jr. that focuses on preserving music education in schools by raising money and awareness through spontaneous street concerts featuring music superstars like Imagine Dragons & John Legend.

As a Creative Director for Sony Pictures Television I was tasked with creating a design system that could be implemented in the show, apps, advertising, social media, merchandise, and in-store displays. I worked with the team at Blind to develop the system that would be utilized by the in-house Sony team for execution around each show.

To capture the grassroots spirit of the show, we created a thorough branding package around the concept of “the cycle of good.” Uniting artists and the community together, Playing It Forward builds a positive cycle of giving back to music education and arts in a very unexpected way.