Playing It Forward
Playing It Forward is a unique music series produced by Robert Downey Jr. that focuses on preserving music education in schools by raising money and awareness through spontaneous street concerts featuring music superstars like Imagine Dragons & John Legend.
As a Creative Director for Sony Pictures Television I was tasked with creating a design system that could be implemented in the show, apps, advertising, social media, merchandise, and in-store displays. I worked with the team at Blind to develop the system that would be utilized by the in-house Sony team for execution around each show.
To capture the grassroots spirit of the show, we created a thorough branding package around the concept of “the cycle of good.” Uniting artists and the community together, Playing It Forward builds a positive cycle of giving back to music education and arts in a very unexpected way.
Credits
SONY
Creative Director | Jake Munsey
Art Director | Logan Bell
Designers | Brandon Moats, Grace Duong
User Interface Design | Amy Lin
Video Editor | Garrett Marks
BLIND
Creative Director | Matthew Encina
Executive Producer | Tobin Kirk
Post Producer | Bridget Carroll, Amy Knerl
Art Director | Ann Kim
Designers | Ann Kim, Sara Shin, Aaron Bjork, Rodrigo Stipkovic, Shawn Kim, Sang Chung
Animators | Chris Meyer, Peter Jay Lee, Rodrigo Stipkovic